The Truth Behind
the Smoke and Mirrors of
Multi-Level Marketing and
Network Marketing
(and
those who say they are not yet operate exactly like one)
By Winston
Wu
Introduction
To
Whom It May Concern,
Hello my name is Winston. At sometime in our lives, we have been or are likely to be approached by recruiters of Multi-Level Marketing (MLM) and Network Marketing (NM) organizations, promising a great new business opportunity that only takes a few hours a week and yet will eventually net you a thousand dollars a week to put you on the road to becoming financially independent. As many of us know, the biggest of these organizations is Amway, followed by many smaller copycats, each with their own variations, all trying to make you think they're better than the other. If the recruiter is a stranger to you, he/she will usually strike up a friendly conversation with you and then ask you if you like the work you're in, and go from there. Many of you have probably had this experience. There are even MLM's that strictly operate on the internet now. Even if you've never been approached by them in person, if you use the internet then you have probably been incessantly bombarded with junk email soliciting get-rich business opportunities that all claim they are better than the rest.
Most of them are MLM's, pyramid schemes or chain letters in disguise. (As reference to them, I shall mostly use the term MLM rather than NM because it is more commonly known, although they are basically the same.) MLM's are notorious for presenting to you a barrage of smoke and mirrors that mislead you with hype and emotionalism that feeds on your deepest needs while subduing your reason and common sense. They usually start with catchy lines like "Are you tired of working for someone else?" and "Would you like to be your own boss?" followed by "How would you like to earn an extra thousand dollars a week in your spare time?" and "What if you could do this part time while keeping your regular job?"
Fortunately,
many now see through the
smoke and mirrors, but as P.T. Barnum and once said "There's
a sucker born every minute."
Those
who
buy into this hype don't think
critically through all the smoke and mirrors enough to see them for
what they
really are. Therefore,
I'm writing this
article to expose these operations to counteract their brainwashing for
that
those of you who are still unclear about them or want to understand
what they
are and how they work.
This article is
for anyone who is either considering joining one or who is already in
one and open
to understanding what they are
really involved
with.
I
remember the first time I went to an MLM meeting in
When
the presentation started, we were held
spellbound by a woman who was one of the most electrifying speakers I
had ever
seen. She
claimed to have appeared
on
the Susan Powder show too.
I would say
that she was like a motivational speaker, video aerobics instructor,
and
charismatic evangelist all in one. Even
the most hardened skeptic would have been swayed by her to some degree. She
should have won an Oscar that night for
her performance.
The whole audience,
including me, was mesmerized and sold. Afterwards,
we broke into
groups to discuss the next step in our
involvement.
I was offered an immediate
upline distributor
position with about a dozen downline people below for a fee of $800. I
was very tempted but my intuition told me
to be cautious and check out this whole thing first before investing
that much
money. So
against their insistence
that
it might be gone by the time I decide, (standard sales tactic of
course) I
decided that if the opportunity were truly worth it, then it could
withstand
the scrutiny of an investigation away from the meeting. As
it turned out, I made the
right decision,
because when I got home and asked my dad about it, he unveiled for me
the whole
scheme behind it.
I felt thankful for my
skepticism.
Being
skeptical yet open minded, a few years later at the invitation of a
friend, I
went to another "business opportunity" seminar which turned out to be
Amway. It
was held in a
big auditorium in
Another
time, I
went to these MLM meetings conducted by Market
America, which boasted to have
the best
business plan ever. They
were very convincing,
but eventually I
saw through it as well.
I was too
calculating and analytical to seriously get involved. After
simple research, I saw
their BS and
realized that I have a conscience as well. I
then read articles on
MLM's, testimonials of former MLMers,
and used
common sense to arrive at the conclusions in this article.
In
addition, I am a great
critical thinker
and very familiar with forms of mind control, brainwashing, and sales
tactics
because I have been exposed to so many.
Therefore,
I feel that I am a good candidate to educate people on this. I
would like to share with
you the truth
about MLM's and how their system really works behind their smoke and
mirrors. Note
from the subtitle above
that what I'm also exposing includes those organizations and schemes
that will
say that they're not MLM or NM, yet they still OPERATE just like them
at the
nuts and bolts level. (sneaky bastards) After
you understand how
MLM's operate, you'll be able to
recognize
MLM's no matter what they say about themselves. Remember
that an MLM is an
MLM because of their business
system, not because of what they
say! I
will try to make this as concise yet
thorough as possible.
If you want to
understand them, don't listen solely to those in it whose agenda is to
recruit you
into their downline for profit motives or make you a customer. They
will give you a selectively revealed
smoke and mirrors presentation of it that manipulates and feeds on your
desires. Instead,
listen to someone
who
will tell it like it is without any self-interest in it, and then
listen to
their version as well, and make up your own mind. There
is really only one simple thing you
need to know to understand why MLM's are a corrupt system, and all we
will use
to understand it is simple arithmetic, which will be explained later on. But
first, let me lay out a few preliminaries
that you ought to know.
Hiding From the Negative Connotation of MLM by Shifting Terms
The
first important thing I want to point out is that just because a
business
opportunity SAYS that they're not an MLM doesn't mean they aren't one
or that
they don't operate like one.
Since the
terms "multi-level marketing" and "network marketing" have
negative connotations among the public, many MLM's will try to
disassociate
themselves from that term by trying to convince you that they are not
MLM's or
else a special type of MLM that's different from the rest. (Gee I
wonder
why) They
will even bash the
concept of
MLM's at their presentations by acknowledging the past failures and
frustrations of audience members who were involved in MLM's before. This
is really a psychological tactic of
agreeing and empathizing with you to give you the impression that
they're on
your side, and it disassociates themselves from your negative
impression of
MLM's as well.
As
a rule of thumb, if something has a bad connotation in society or is
viewed
negatively by the public, then there is usually a very good reason for
that. Of
course, some MLM's will
attempt
to get around this by claiming that the MLM concept is misunderstood
and
misused by scams and pyramid schemes out there (which no MLM ever
admits to
being one themselves of course). Every
organization, cult, or group with a bad reputation among the public has
said
something like that, so what's new? In
order to expand the MLM with more downline recruits or business
partners (a
term they now use to sound so generic that it could mean anything),
they have
to distinguish themselves from the negative connotation of MLM's and Amway
among the public, otherwise they
couldn't survive.
Yet when it comes down
to it, they will still operate with the same system an MLM does!
So
keep in mind that just because a wonderful "new business opportunity"
tells you that it's not MLM or NM doesn't mean that it's not. The
key is in how they OPERATE, not what they
say. It's
the same concept in
principle
as the saying "actions speak louder than words". Since
MLM's have a high failure rate, (97%
failure rate according to the Direct
Selling Association and the
research of Robert Fitzpatrick of FalseProfits.com)
they require a high recruitment rate to survive. Spouting
a lot of smoke and mirrors, shifting
terms that have negative connotations, and hyping people up is
necessary to
maintain a high recruitment rate. After
reading this article and understanding how the ML
Many
MLM's now also shift terms by switching definitions and labels to hide
themselves from the negative stigma of being an MLM. For
example, Market
America claimed that their
business plan is not MLM
but rather
"The binomial
system of linear
management" and that their downline structure is not a pyramid, but a
"vertical downline". And Amway
now calls themself "Quixstar" to hide the bad reputation of Amway. Quixstar
is also described as "internet
commerce" rather
than MLM, which obscures it with all the rest of the businesses that do
business over the internet. When
asked
about the differences between them and MLM's, they will usually cite
trivial
differences - such as different commission plans or downline structures
- which don't really matter to the crux of the system,
because the
way the system works is still inherently the same. It
is easy to claim that you
are not
something by citing trivial differences. Likewise,
a timeshare
company in
“The
fraud in
multi-level marketing is not in the products. Some
MLMs sell gold. Most sell products that are at least legitimate, if not
fairly
priced or accurately represented.
The fraud lies in the pay plan and business model. If profit
depends
primarily
upon building a downline, rather than on retail selling to end-user, it
is a
fraud. If the majority of people who make a profit do it from overrides
on the
purchases or sales of their downline rather than from their own retails
sales
to their own retail customers, it is a fraud.
In a recruitment-based business, that is, one in which the
primary
means of
making a profit requires recruiting other sales people, only a tiny
percentage
-- usually less than one percent -- will ever be profitable. Usually in
such
systems, this unfair and deceptive trade practice is made even worse by
formulas in which the people at the upper layers of the pyramid get
most of the
commissions from the work of those at the bottom -- the ones who are
the last
to be recruited. This only reinforces the recruitment nature of the
scam.
To determine if you are in a fraud -- a deceptive scheme in
which the
profit of
the people at the top comes from the losses of the latest recruits --
you need
to investigate these two factors (1) do most of the people
who
make a
profit, earn it from retail sales? (2) does the pay plan reward the
people at
the top proportionately greater than the people making the sales.
Incidentally, if the business plan of this company "has the
same basic
system as Amway " it is a fraud. Less than 18% of all Amway products
are
ever resold to real consumers. Over 80% is purchased only by the sales
people.
Less than 1% of Amway sales people ever earn a profit. They make their
money by
deceptively recruiting other salespeople with false promises about
"income opportunity." Their profit is directly tied to
the losses of the latest recruits.”
Smoke
and Mirrors, Selective
Revelation and Mind Control
Unfortunately,
you often don't find out that a "new business opportunity" is an MLM
unless you first go to some presentations, meetings or pay for
expensive
seminars. This
is because before you
can
learn the nuts and bolts of the business plan, you have to be hyped up
with the
smoke and mirrors first, which is their process of selective revelation
that
they're taught to present to prospective new recruits. The
smoke and mirrors consist
of diatribes of
how wonderful and easy it is to make money in your spare time, the
benefits of
being on the road to financial independence, becoming your own boss,
etc.
followed by testimonials of those whose lives were dramatically
changed,
claiming that if they can do it then anyone can. You
learn virtually nothing about the details
of the business plan from this, but yet this is how the MLM's teach
their
distributors to present the plan to new prospects. If
you look at the
introduction brochures for
MLM's for example, they contain mostly hype, leading questions with hot
keywords, etc. and nothing about how the business plan works or even
what it
is. (An obvious red flag.)
In fact, MLM
distributor manuals usually instruct distributors to use this process
of
selective revelation.
For example, the
person who was to be my key upline in Market
America constantly emphasized
that we are never to reveal too much
when
first mentioning the business. (as a rule of thumb, that's a very bad
sign) Instead,
we were taught to
keep an
aura of mystery until they came to a meeting to be shown the business
plan in a
group setting.
You
might wonder why they have to follow this order of selective revelation. The
answer is simple and you might hit
yourself over the head once you realize it. If
they showed you the whole
business plan upfront and you
evaluated it
objectively, then you are likely to turn away because the business
system at
its nuts and bolts level turns a lot of people off. Instead,
you need to be hyped
up emotionally
first and get excited enough to not evaluate the system too logically
or
practically.
This is accomplished by
taking you to a meeting consisting of motivational speeches,
emotionalism,
enthusiasm, inspiration, etc. all in a group setting to maximize the
chances of
persuading you to get involved.
In
addition, the group setting of the atmosphere also serves as a strong
reinforcement to the hype, since we naturally conform to the group
we're in by
instinct, which in this case is cheering and agreeing with everything
the
speaker says.
Furthermore, these
meetings also serve the double purpose of keeping the current
distributors
motivated and "high".
These
factors maximize their chances of psychologically manipulating and
motivating
you to join in.
As a result, you are
more likely to go along with the business plan and become involved. All
this is an old form of mind control to
subdue your logical and practical side. It's
not in their interest to
have you evaluate the plan
objectively
without hyping you up emotionally in a group setting first. That's
why MLM presentations are ALWAYS
revealed in this order.
Do you think
it's a good sign if they have to subdue your practical reasoning
abilities
first in order to persuade you?
Shouldn't a good system be
able to sell itself?
What
One Must Be Willing to
Sacrifice to Succeed in an MLM
Now
I am not saying that you can't get rich or make a lot of money from
MLM's. You
obviously can, and some
people
do. However,
if you are
considering
joining one
or investing your time and money in one, you should keep in mind that
there are
several things you must be willing to sacrifice in order to succeed. You
have to be willing to:
1) Live
and breathe the MLM business. Only
those that do tend to succeed and truly
profit. It
has to come before
everything
else consistently.
2) See
all your family, relatives, friends, and
acquaintances as business prospects. In
order to make it, you have
to both sell some of the products
and
recruit a certain number of downline or business partners as well,
which
creates pressure on you to recruit anyone you know. So
of course, you'd better
hope you have a
lot of contacts!
Unfortunately, this
leads to alienating a lot of people from you, because those who are not
interested will feel uncomfortable around the constant pressure and
persuasion
from you. In
effect, you begin to see
others in terms of how useful they are to you and your MLM. Thus
you start preferring to spend your free
time with prospective new MLM recruits, rather than your friends and
loved
ones, which alienates them from you even more.
3) Pay
several hundred dollars a year to go
to required local and national business seminars and conferences. These
usually contain nothing but hype,
motivation speeches, testimonials, and new improved methods of selling
and
recruiting. In
other words, you don't
TECHNICALLY really learn anything new at these required business
seminars. Your
upline will not tell you
this of
course. If
you ask them what you will
learn, they will just say "It's a great seminar that will help you
succeed
in this business!
Just come. You'll
see! Do
you want to be your own
boss or not?" (very irritating for
someone like me who wants specifics) The
REAL purpose of these required business seminars is to keep you
motivated and
inspired with staying in the business, and collect some extra revenue
in the
process as well.
After all, the turnover
rate in MLM's is very high, and would be even higher without these
large scale
rallies and seminars.
This is sad though
because most people in MLM's (look up statistics for Amway
distributors on the internet from independent sources) don't
make that much and these fees alone sap up most or all of their profits.
4) The
odds are bleak in that there is a 97 percent failure rate.
But even if you were one of the lucky ones at the top who made it, it
is inevitable that more than half of your
downline must
ultimately fail. (explained below) This
is the heart of the problem with
MLM's, because this fact alone makes them shady scams in my opinion.
What this means is that even if you succeed or create a profitable
downline, it will not be smooth sailing from there. The residual income
you are trying to generate will never be stable, because people are
dropping out all the time, which must happen due to basic math and
market saturation.
If
you're willing to accept all of these consequences and have no
problem
with it, then perhaps you are the right person for this type of
business. Personally
though, I don't
admire people who
live and breathe only one thing and are obsessed with it. People
like that are not
interesting and
don't have much diversity, and plus it's not mentally healthy to be
obsessed
with just one thing, no matter how good it is. (I don't deny though,
that being
obsessed with something to the point of living and breathing it greatly
increases your chances at succeeding at it.) I
also don't like people who
only like you if you're part of
their
MLM. It
demeans a true friendship
and is
so wrong. A
true friend likes you for
you, not for how you can benefit their business or not. I
thought that the person who
recruited me
for an MLM was a real friend, but he turned out to lose interest in me
as soon
as he realized that I wasn't going to be a serious part of his MLM
operation. That
was a real disappointer
and a lesson to choose your friends wisely. I
also would feel ripped off
to be required to pay for expensive
seminars that don't teach you anything new knowledge-wise, except to
keep you
motivated to stay in the scam, and also profit the organization on the
side. I
also would not feel good
knowing
that I'm making money off the failure of the majority of my downline,
which is
a mathematical certainty once you understand the system nuts and bolts
of how
MLM's work. It
would make me feel like I
was part of a scam.
The
Nuts and Bolts of the
MLM Business System
Here
where the critical information starts. I'm
going to explain to you
in very simple terms how the nuts
and bolts
operation of MLM's work.
This is the
real technical gist of the system without all the smoke and mirrors. Now
each MLM sells their own variation of
products. Some
specialize in certain
types of products such as weight loss/nutrition products, alternative
medicine,
or comfort apparatuses, while others have a whole wide variety of
products to
choose from, such as Amway. Many
of these products may be high in quality
and beneficial to use.
However,
they are almost always overpriced, which is necessary in order
to pay
commissions to the seller and bonuses to his/her upline.
Usually,
you could get the
same type of
products for less through other means, including retail stores,
outlets,
discount stores, close-outs, Ebay, etc. They
will tell you though
that it's not the same of course, but
what
else would they say?
Search around and
so some research and I'm sure you could find comparable products for
far less
prices. I
don't want to
over-generalize
here though, there may always be exceptions, but no matter how good
their
products are, it doesn't justify a shady and misleading business plan
covered
by smoke and mirrors.
Remember to be
skeptical of information you get from those with an agenda or special
interest
involved. As
MLM critics like to point
out, "What they are really selling here are not the products, but the
dream of
becoming financially independent."
The
biggest LIE they will all tell you is that "You
don't have to be a good at selling
to succeed in this business." which
is usually in response to
the
common objection "What if I can't sell?" Nothing
could be further from the truth. Obviously,
money does not grow on trees and
it does not come from nowhere.
In order
for profits to come in, someone MUST BUY the products! Anyone
with the slightest
amount of common
sense knows this.
One way or another,
you have to get people to buy the product, or you have to find someone
who is
very good at it to be your downline. And
this is not a one time sell either, you and your downline must find
people who
are willing to buy your minimum product volume on a REGULAR BASIS! Even
if you're a great recruiter and recruit
a hundred people, no one will make any money unless the products of the
MLM are
sold on a regular basis.
That is an
indisputable hard core FACT, and the MLM's will hold this fact from you
as long
as possible, because this alone discourages most people from getting
involved.
Now
here is how the MLM operation works in simple terms, without any smoke
and mirrors.
When you first join an MLM
and become a licensed distributor,
you pay a
license fee anywhere from $100 to $200 (varies among MLM's) and you
usually
have to sign a contract to agree to buy a certain product volume each
month or
quarter (also varies) to sell or keep yourself if you want to use them. You
then become technically part of the
downline of the person who recruited you. (internet MLM's have a new
term
called "powerline" now) The downline basically branches out into a
pyramid-like form which looks like this. We
will designate you as
person number 7 below.
Downline
1
2
3
4 5 6
*7*
(you)
As
you can see, you are part of a pyramid structure with person number 3
as your
direct upline. (MLM's are also fond of saying that they're not a
"pyramid
scheme", however as you can see above they still have a pyramid
STRUCTURE
to it!) Now
person number 3 and those
in
your upline will coach and motivate you to create your own downline
pyramid as
well. It
is in their interest to do
so,
as the larger your downline grows, the larger theirs grows as well,
profiting
both you and them.
After becoming an
official downline, your immediate objectives are now to 1) find
customers who
will buy your minimum required product volume on a regular basis (or
else
you'll have to keep it yourself!) and 2) find a few new business
partners who
will sign up to do the same as well. MLM's
such as Market
America
say that the minimum partners you should recruit are at least two solid
motivated performers who will expand the downline further.
So
let's take the minimum
requirement of
finding two business partners for your downline in order to succeed,
and map
out what it looks like below.
We will
designate you as number 1.
For reference
to downline levels, we will now name everyone in each level with the
corresponding number of the level.
Levels
1
(you)
2
2 (business
partners or
downline)
Now
your task will be to train your downline to do the same as you did,
with the
same two objectives described above. As
each
person fulfills these minimum requirements, eventually your pyramid
downline
will double at each succeeding level, and look like this.
Levels
1
(you)
2
2
(your direct downline)
3 3 3 3
(their
direct downline)
4 4 4 4
4 4 4 4 (their
direct downline)
..........................
(and
so on)
Now,
everything will be fine and dandy as long as you and most or all of
your
downline continues to 1) buy a certain product volume each period to
markup and
sell, or keep themselves (often, distributors become customers as
well),
resulting in commissions for you and those above the seller, and 2)
those at
the lowest level of the downline continue recruiting more downline to
expand
their own business.
As long as those two
things continue, everyone will reap points and commissions which result
in
paychecks after a certain point is reached, depending on the MLM. Those
with downlines are rewarded with bonus
points or commissions for the sales of their downlines as well. This
can add up and multiply very nicely with
a vast downline, and is the biggest payoff of being in an MLM. This
is where you achieve the MLM dream of
multiplying your profits from other people working under you. The
commission plan, reward incentives, and
pay structure varies among different MLM's of course, but it's not
necessary
for me to list specific figures and percentages from any particular MLM
for the
purpose of this discussion. The
way the
downlines branch out also varies among different MLM's but the system
is always
basically the same regardless.
What is
basically being created is a "pyramid of
buyers". Unlike
regular businesses
however, this
pyramid of buyers are all in the business of duplicating more downline
for
themselves. What's
being sold are not
primarily the products, but the dreams of becoming financially
independent.
Of course, you can also
make some markup profits from selling the products alone, but you
wouldn't reap
the big profits they promised unless you sold an astronomical amount,
which
they would tell you as well.
At
first glance, this looks like a very profitable enterprise and plan. However,
once you use some basic arithmetic,
you find out something shocking which the MLM's will NEVER EVER tell
you no
matter how long you're in it!
This leads
us to the next part below, which is at the heart of why MLM's are shady
schemes
which ultimately fail for the majority of those in it.
The
Mathematical Certainty
of Failure for Most People Involved in MLM's
Now
we've come to the most important part of this article that lies at the
heart of
why MLM's are inherently flawed and must fail. If
you've seen the movie
"Titanic" you might remember that the
ship's engineer told Kate Winslet that "The
ship will sink.
It's a mathematical
certainty." Well
the same
applies to this case as well.
It
is a MATHEMATICAL CERTAINTY that more
than 50 percent of those involved in MLM's MUST ultimately fail. This
fact alone makes the system a scam
no matter how much money you make from it. Once
you realize this, you'll
understand why this whole business
system
that makes great promises is really an inherently flawed and unstable
economic structure
that will cause a lot of frustration, disappointment, and lost money
for the
majority of those gullible enough to bank their dreams and future on it. All
it takes to understand this is basic
arithmetic. Allow
me to
demonstrate.
As
we discussed above, in our example of the layout of the basic MLM
system you
recruit two downline partners to sell a certain product volume and
recruit two
partners of their own as well, doubling the distributors at each
downline
level. However,
since there is not
an
infinite number of people in this world, the levels cannot continue
geometrically doubling forever, and at some point there won't be enough
people
in the world to double to the next level. If
we assign numbers to the
downline levels, then in this case
at level
31, there wouldn't be enough left in the world to double to level 32
without
re-recruiting the people above.
If you
did that, then the population of level 32 (not including the population
of the
levels above it) will be 4,294,967,296. That's
about 4.3 billion
people not counting the levels above,
with some
recruited twice!
Since there are
approximately 6 billion people in this world, there aren't enough
people left
on Earth for the 8.6 billion needed to double to level 33!
There
aren't enough people left on Earth! This
is what the structure would look like.
Levels
1
(one person)
2
2
(doubles to two people)
3
3 3
3
(doubles to four people)
4 4 4 4
4 4 4 4 (doubles
to eight people)
(and
continued so on)
..................................
..................................
Level 32 * (population
at 4.3 billion)
*
Level 32 includes double recruitment of those above. No
further expansion to Level
33 is possible.
There are not enough people
in the world for
the 8.6 billion people required.
Now,
since level 32 cannot double to level 33, the distributors in that
level, which
outnumber all the distributors in levels 1-31, MUST fail the business! Even
if level 32 re-recruited the people in
the levels above and combine them with the population of the rest of
the world,
that still wouldn't be enough to make 8.6 billion! In
fact, level 31 would not
even be able to
double to level 32 in the first place without re-recruiting some of the
people
above level 31 again! (since the total population of the downline up to
level
31 at 3+ billion does not leave enough people left in the world for the
4.3
billion required for level 32)
Even if
you were to continue re-recruiting the same people over and over again,
it
still doesn't solve the saturation of the geometric expansion. And
this represents the base case scenario
too! What this means is that
even in the BEST CASE SCENARIO, the majority
are still guaranteed to fail!
Think
about that. What
does it tell you about a
system where even in the best case scenario, the majority are doomed to
fail? That
more than anything is
the most revealing flaw of this system. It's
very apparent and
revealed by simple arithmetic.
Now
here's the key.
Realistically we know
that MLM's don't take over the world and they stop somewhere between
level 1
and 32 with each downline branch stopping at different levels. But
it doesn't matter, because at ANYWHERE
the downline levels stop at between level 1 and 32, the population of
the
lowest level without a downline will ALWAYS be more than half of the
sum total
of the population of all the levels above it (including level 32). This
is why the majority of those involved
MUST always fail, regardless of how they perform. Of
course, in reality different branches of
the downline will stop at different levels depending on various factors
such as
performance and the saturation point of each geographic location of the
downline branches.
But this is
inconsequential, because no matter which level each branch stops at,
the sum
total of all the people on the level with no downline beneath them will
ALWAYS
equal more than the combined total of people in the levels above them! ALWAYS! You
can test this out
yourself and do the math by drawing out
the
downline levels as in the example above, along with the population at
each
level. Then
stop the branches at
various
points (it doesn't matter where) along the levels, and add up those at
the
levels with no downline beneath them, and those in all the levels above
them. You
will get the same results
every time! No
one, not even the richest
and most eloquent MLM speaker, can dispute the mathematical certainty
of
this. The
bottom
line here
is that The
majority must fail in any scenario! That
alone makes this system a scam no matter how much money
you
make from it.
How would you feel knowing
this and getting involved in it? How
would you feel knowing that more than half the downline you are trying
to motivate
will fail?
Thus it's no wonder
why over 90 percent of MLMers fail. Here is a list of
statistics from Wikipedia:
*
The Times: "The Government investigation claims to have revealed that
just 10% of Amway's agents in Britain make any profit, with less than
one in ten selling a single item of the group's products."[24]
* Scheibeler, a high level "Emerald" Amway member: "UK Justice Norris
found in 2008 that out of an IBO [Independent Business Owners]
population of 33,000, 'only about 90 made sufficient incomes to cover
the costs of actively building their business.' That's a 99.7 percent
loss rate for investors."[25]
* Newsweek: based on Mona Vie's own 2007 income disclosure statement
"fewer than 1 percent qualified for commissions and of those, only 10
percent made more than $100 a week."[26]
* Business Students Focus on Ethics: "In the USA, the average annual
income from MLM for 90% MLM members is no more than US $5,000, which is
far from being a sufficient means of making a living (San Lian Life
Weekly 1998)"[27]
USA
Today has had several articles:
*
"While earning potential varies by company and sales ability, DSA says
the median annual income for those in direct sales is $2,400."[28]
* In an October 15, 2010 article, it was stated that documents of a MLM
called Fortune reveal that 30 percent of its representatives make no
money and that 54 percent of the remaining 70 percent only make $93 a
month. The article also states Fortune is under investigation by the
Attorneys General of Texas, Kentucky, North Dakota, and North Carolina
with Missouri, South Carolina, Illinois, and Florida following up
complaints against the company.[29]
* A February 10, 2011 article stated "It can be very difficult, if not
impossible, for most individuals to make a lot of money through the
direct sale of products to consumers. And big money is what recruiters
often allude to in their pitches." [30]
* "Roland Whitsell, a former business professor who spent 40 years
researching and teaching the pitfalls of multilevel marketing": "You'd
be hard-pressed to find anyone making over $1.50 an hour, (t)he primary
product is opportunity. The strongest, most powerful motivational force
today is false hope."[30]"
One
argument that MLMers frequently make is that if MLM's were doomed to be
saturated, then they wouldn't still be around. This
is a gross
misunderstanding of what we're talking about
here. When
critics of MLM's refer
to
saturation,
what we mean is that the number of people who will succeed at it will
reach a
saturation point.
Since MLMers
constitute a minority in society, they will always be able to find new
recruits
among the rest of the population. After
all, people are born everyday.
Contrary
to what they tell you though, long-standing MLM's do not grow steadily
without
drop. They
are in a forever state
of
expansion and contraction cycles, as a result of their high turnover
and high
recruitment rate.
They will continue to
exist as long as they are able to maintain their high recruitment rate,
which
they constantly struggle to do using methods like those described above
such as
smoke and mirrors, shifting self-described terminologies, and mind
control in a
group setting.
(With so many
disappointed people accumulated, why else do you think they have earned
such a
bad reputation so much by now that they have to hide their association
with
"multi-level marketing"?)
And
those at the high upline levels can maintain a stable position and
steady
income as long as replacements for the high turnover rate continue at
the
bottom. All
of this is
inconsequential
to the fact that the majority must still fail.
Conclusion
Now
that you know the truth about the nuts and bolts system of MLM's and
NM's
WITHOUT the smoke and mirrors, it's up to you to decide whether you
want to
become involved in it.
Yes you may get
rich or become independently wealthy if you get in the pyramid
structure at a
high level early on before it saturates, but would your conscience feel
good
knowing that more than half the people below you must ultimately fail
and lose
money? Is
that how you want to make
money? It's
up to you. I
can tell you though, that
if you are
already involved in an MLM and you bring up the points of this article
to your
upline, he/she would undoubtedly say "Don't listen to the naysayers. They
just don't want to see you succeed at
something they don't believe in. Some
people
just like to criticize success because they are envious and don't want
to work
as hard." or "Listen to people who have made it in this business and
learn from them.
What would you have to
learn from a misinformed critic?" and all that type of smoke and
mirrors
that misses and dodges the points. However,
think about this.
If
they
can't address the points that articles like this make, but can only try
to
distract you with more smoke and mirrors, what does that tell you? Is
that a red flag that something's wrong? Think
about it. I
rest my case.
Thanks for reading. Take care and remember to not be gullible. :)
Winston
Any questions or comments about this article can be sent to me by email at scepcop@debunkingskeptics.com.
Links
For Further
To learn more about
MLM's,
here are
some
recommended links.
False Profits, the
website
of Robert Fitzpatrick, America's foremost expert on MLM's:
What’s
Wrong With Multi-Level Marketing?
http://www.vandruff.com/mlm.html?FACTNet
News articles exposing MLM's:
http://usatoday30.usatoday.com/money/industries/retail/2011-02-07-multilevelmarketing03_CV_N.htm
http://usatoday30.usatoday.com/money/companies/2010-10-15-multilevelmarketing15_ST3_N.htm
http://marketamericasucks.com/market-america-scam/market-america-complaints/
http://answers.yahoo.com/question/index?qid=20080116152955AAk4bPG
http://www.ripoffreport.com/Search/market%20america.aspx
Quatloos article
exposing
Multi-Level Marketing
http://www.quatloos.com/mlm/mlm.htm
Skeptic’s
Dictionary entry on Multi-Level Marketing
http://www.skepdic.com/mlm.html
Skeptic’s
Dictionary entry on Amway
http://www.skepdic.com/amway.html
Internet Society Of Ex-Amway Distributors