very good post
i have an attitude that those who use the subject ( paranormal research ) for their own ends , be this self aggrandisement - ego - financial or other rewards are doing it and themselves a great disservice - true researchers go about their work without thought of reward other than the gaining of knowledge ( the honest amateur )
there are way too many fake mediums, wannabe "experts " and BS merchants in this interest - to say nothing of wannabe demonologists etc which seems to be the latest fad in some counties and of course the supposed "stars " of the paranormal world the TV ghost hunters - and debunkers -
as to guide lines :
do your research
keep it honest
and if there's nothing there say so - don't make stuff up to look good
tell it like you have experienced with out fear or favor
and don't let the knockers dissuade you -
for the truth remains the TRUTH - even if that truth is known only by one person !!