Latest Marketing Strategy?

Hi. Do you know the latest marketing strategy that could establish a path for optimizing? Maybe a new digital tool that is proven effective. Suggestions please.
Scientific Committee to Evaluate PseudoSkeptic Criticism of the Paranormal
https://www.debunkingskeptics.com/forum/
https://www.debunkingskeptics.com/forum/viewtopic.php?f=2&t=3786